Google now claims its results should be like cookies, that is “Fresh”. Based on their “Caffeine” update, and apparently nothing to do with “Panda”, this update aims to always present the most recent results for a search. Their explanation is this;
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
Google claims that it will impact noticeably 6 – 10% of searches, depending on the language and domain you’re searching on. There are three main areas that Google will adjust results to show the most recent, these are;
- Recent events or hot topics. – Such as the “Occupy” movement
- Regularly recurring events. – Such as “FA Cup Final”
- Frequent updates – Such as “Review Canon Camera”
So what can you do to make sure you are always Fresh?
A lot of websites suggest any of the following;
- Create a Blog
- Time your releases to always have new content
- Write about current events
- Make sure your blog has a time stamp
- Encourage Comments
- Get Guest Bloggers
- Create a Forum
- Press release distribution
- Social marketing
- Have a Q+A
