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We told you so… AGAIN

We have to gloat when we get the chance, because lets face it, no one else will say out loud when we are right. SEO Book have come out and highlighted a video from Matt Cutts where he explains the reduction in value for keyword focussed domains.

 

BTW We told you about this almost a year ago when we said that the value of keyword domains was already almost zero. The part where we and SEO Book disagree is where they say;

 

Classical SEO signals (on-page optimization, link anchor text, domain names, etc.) have value up until a point, but if Google is going to keep mixing in more and more signals from other data sources then the value of any single signal drops.

I actually think that this puts more emphasis on traditional SEO signals, like on-page optimisation and page authority, it just reduces, or removes, the value for a keyword related domain. The main two ways that Google will always use to decide the value of a page will be incoming link strength and on page content.

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