Based on Google’s guidelines for their search reviewers, here is our checklist to generating the highest quality content. This is what will distinguish your content from other average pages.
- Does your page title match the content?
- Does your page description match the content?
- Do the page description and title accurately describe the content?
- If someone found your page, would they be able to buy, find more information about, or contact you relating to this content?
- Is the intent of the page clear?
- Use Orwells Guide To Language to clean up your text.
- What are you trying to sell?
- What words will express it?
- What imagery will give your text more contexr?
- Are your images fresh enough to have an effect?
- If you have paragraphs of text, can you put it more succinctly?
- Have I said anything that is avoidably ugly?
- Have you said the same thing several times?
- Never use a Metaphor, simile or other figure of speech which has been used frequently, try to make your text 100% original.
- Never use a long word where a short one will do.
- If it is possible to cut out a word, always cut it out.
- Never use the Passive voice where you can use the active.
- Never use a foreign phrase, a scientific word or a Jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous (see Iconoclasm).
- Read The Economists Style Guide – Readers are primarily interested in what you have to say. By the way in which you say it you may encourage them either to read on or to give up.
- Does your page provide key, important, information?
- Have you provided clear examples of the application of your information/product or service?
- Have you shown how your information or product impacts on the user/reader?
- Do you have accreditation from a professional group?
- Have you clearly displayed why you are an expert in this particular field?
- Is your content written or produced in a professional style, is the language clear?
- Is your content edited, reviewed, and updated on a regular basis
- Are you displaying knowledge and experience?
- Have you shown a particular talent?
- It should be clear who is responsible for the content on the website
- Do you have an “about us” information?
- Do you give the name of a company or physical address?
- Do you offer many ways by which users can get in touch, such as email addresses, phone numbers, and physical addresses.
- Do you have user ratings?
- Do you allow user comment?
- Do you have expert opinions?
- A positive reputation from a consensus of experts is often what distinguishes an overall highest quality page from a high quality page
- Is your website listed in reviews and ratings of websites
- Do you have copyright dates?
- Do you share objective information about a topic?
- Do you share personal or social information?
- Do you express an opinion or point of view?
- Does your content entertain?
- Do you share pictures, videos, or other forms of media?
- Do you directly sell products or services, and is that clear?
- Can users post questions so that other users can answer?
- Can users share files or download software from you?
- If you have advertising on your site, is it clear that it is advertising or sponsorship?
- Does your page clearly show supplementary content that helps the reader?
- Would you trust the information presented in this article?
Thanks for sharing the guidelines. Really useful for starters and expert to provide a quality content for the readers and customers.