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Open Thread: Which marketing trend do you want to know more about?

So I thought I would ask you as readers what marketing trend you would like to learn more about in the next six months. The world of marketing is moving faster and faster. That is not just some generic glib term, just look at the changes to marketing that have happened in the last year. You have the growth of mobile apps across multiple platforms, which has increased the usage of location based mobile marketing. You also have the slight decline in traditional online PPC advertising, in favour of tactical SEO. What does this mean for us as marketing professionals? We are still working that out.

So, is there a trend in marketing that you are going to try out, or would like to learn more about? To help with discussion, if you have a resource you can recommend, please do so (all our comments are do follow), but the SPAM patrol will be out if force.

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