A new survey conducted by Exact Seek has found that 90 percent of people using Facebook have become “fans” of a brand. This virtually proves without a doubt that a balanced, multi channel, integrated marketing program is what every business should be engaging in.
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With success stories like Rita’s Italian Ice how can any business not look at social media as a cost effective method for building their business. What Lorel Marketing Group, the team behind Rita’s, did well was they integrated their online marketing, including their social media stratagy, with their offline.