sales

What is the value of a sales lead?

Almost every business in the world has the need of sales and marketing. Some businesses tend to simply advertise and…

Take Marketing through Social Networking to the Next Level

I have seen a number of marketing strategies as of lately in my own personal web space. I found it…

A Guide to Marketing Videos

Did you know that You Tube gets over 3 BILLION views every day? Wow! Imagine what you can do with…

Using Seduction in B2B Marketing

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service…

Pay for content – A Branding Perspective

News this week that The Times is going to start charging for content should come as no surprise. News Corp,…

The lifetime value of a customer

One of the number one things marketing companies should do is calculate the (average) lifetime value of a customer. This…