Analytics

Analytics Multi-Channel Funnels (MCF)

  Google Analytics Multi-Channel Funnels tool aims to build understanding at difficult stagesof marketing such as- influence on early stage marketing by different metrics,…

How Website Optimisation Doubled Travel Revenue

Sometimes really simple things can have a big impact on conversion rates. The right type of conversion optimisations nearly doubled…

What is Bounce Rate?

Bounce rate refers to the percentage of internet users who visit a particular webpage only views one page and then…

Exit Pages vs Bounce Rate

Bounce Rate is the number of visitors that land on a page/site and leave before navigating any further. Exit Rate is…

(not provided) keywords in Google Analytics

Since Google started making its search encrypted by default, a large percentage of search terms have started showing up in…

SEO Analytics – 4 Ways To Improve ROI on SEO

  Modern marketing methods allow you to track your ROI at every step of a campaign. Long story short, if…