Ad Text Using Double-Byte Characters With AdWords you can create ad text using double-byte characters, such as those used in…
As mobile technology continues to accelerate, our phones are quickly becoming indispensable shopping tools. Whether researching a product or comparing…
Refining your adwords campaigns can lower your CPC and increase your conversion rate. Here we go through 10 quick ways…
Every now and again we compare the cost and competition of using Google Adwords across three key markets, Australia,…
Facebook Facebook reaches 37% of the Australian population, with people spending an average of 20 minutes on the site per…
We already visited Google Remarketing so we thought we could run through some clever ways to use it in marketing. All…
Google Adwords Remarketing is a new(ish) feature that allows you to target people who have visited your site already. Google…
When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a…
We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket…
Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality…
When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still…
To celebrate the fact that I am now a Google Adwords Qualified Individual, I thought I would go through 78…