Advertising

Why advertise with the Yellow Pages? 10 Reasons not to.

We have said it before, we think there are better ways to spend your money on advertising than the Yellow…

Improve your Google Adwords performance

Seeing as it is close to Christmas, and I am sure there are a lot of people out there who…

How to game Reddit – or not.

Reddit is not Digg. On Digg, it used to be about knowing the right users to get your story promoted…

Lessons from Obama on Web Design

A great post over at Optimizely on how they used analytics to improve the Obama campaign. They ran all sorts…

Google Adwords cost goes up again

As part of our monthly review of advertising costs across the internet, we look at the cost of advertising using…

Cost of Australian Adwords falls 10% in October

In our monthly survey into the cost of Google Adwords, we have found that the average cost of advertising on…

The ACMA invites comment on the … fax marketing?

I just got the email below from the ACMA, which was odd for two reasons I will come to later….

ppc vs seo – when to use Google Adwords

It seems to be the hip choice to spend money on SEO right now. The forums are full of people…

Mobile Marketing in a nutshell- Android, iPhone, Blackberry

Bank of America has more than 930,000 customers for its mobile banking services and is one of leaders in the…

The increasing cost of Adwords

It is a well accepted truth that the cost of advertising on Adwords is going up. However we never knew…

20x click through, 1c per click advertising

What has 20x click through and costs less than 1c per click (and marginally decreasing?) Twitter advertising. Last week we…

Australian Election 2010 Videos – Who is winning the battle?

The Good: Good use of “Testimonial Style” Good location The Bad: Does anyone really talk like that? A list of…