Robert Steers

Online Advertising Comparison – StumbleUpon

This is the second part in our ongoing series comparing online advertising, with a focus on social media. Last time…

Using Seduction in B2B Marketing

Good marketing is a lot luck the art of seduction. Convincing a new business to purchase your product or service…

Online Advertising Comparison – SMH.com.au/Fairfax

We have decided to create an ongoing series of posts on the choices available to marketers for online advertising. Over…

Creating Word Of Mouth – Generating Buzz

All marketing campaigns should also promote the spread of your message via word of mouth. “Word of Mouth” is the…

Beer Marketing = Slow Marketing – How Fosters Got it Wrong

Late last week Fosters signalled its brewery division was up for sale. After pursuing a mixed business model of wine…

Direct Mail For Lawyers Guide

Direct Mail can be a powerful way for lawyers to get information to potential clients. Even in the age of…

Twitter Advertising – Now only on Twitter? – Twitter cuts the cord

With a claimed focus on “clarity and focus” Twitter have moved to effectively ban third party advertising on their network….

Magazine Publishing on the iPad – Hit or Miss?

Some newspapers are claiming over the weekend that new iPad applications could revive the declining publishing industry. Althought the Financial…

The best marketing blogs in Sydney

We aim to become the best marketing blog in Sydney. We are going to produce the most interesting, on-trend, valuable…

Has the Oil Spill Damaged BP’s Brand?

Since moving from British Petroleum to Beyond Petroleum, the BP brand has grown in strength and recognition. Until a few…

Cleaning Business Marketing Ideas

Marketing your cleaning business can be a dirty job sometimes. Large commercial business often end up competing on price, which…

The Importance of Keyword Targeted Domains in SEO; Almost Zero

There is no doubt that carefully selecting a domain(s) can make a difference to a website. There are not just…