Robert Steers

How to Brief a Freelance Designer

Are you looking to hire a freelance designer for your business cards or website? Not sure what to ask for?…

Google Adwords Cost Falls 30% In Australia

We have been tracking the cost of advertising using Google Adwords for well over a year now. Using a basket…

Increase Quality Score – How to Cut Your Adwords Costs

Adwords Quality Score – Why Should You Care? There are two key reasons why you should care about the Quality…

Story Telling in your Marketing

Ira Glass has a great series of videos on YouTube right now about what makes a good radio story. It…

Recruitment SEO – Targeting Clients

In a job market where there are plenty of candidates, a recruitment firm needs to make sure their online marketing…

WordPress Website Hacked

Yesterday for a period of about 24 hours, our website, and every page on it, was branded on Google with…

Budget Online Advertising – Using Reddit, Digg, BuySellAds

This is an update of our post of advertising on Digg and Reddit. Online advertising has traditionally sat between a…

Can organic search traffic entirely replace Adwords?

When using Google Adwords, the key question for high traffic websites is, if I stop using Adwords, will I still…

78 Great Reasons to Use Google Adwords

To celebrate the fact that I am now a Google Adwords Qualified Individual, I thought I would go through 78…

What Are Google Adwords

Google Adwords are the sponsored listings you see at the top and to the right of search when you use…

Google Adwords Case Studies – Online and Offline Retailers

Using Adwords for Online Retailers 17% increase in iPhone visits 50% increase in the average order 6:1 return on Google…

Publicity Monster’s “String of Dissatisfied Customers”

Consumer discussion board Whirlpool has been littered with 78 pages of mostly critical discussion about Publicity Monster with marriage celebrant Marie Kouroulisis going a…