Here are 50 ideas for lines that you can put in your Google Adwords ads. For each ad group you should have at least 5 ads, and each campaign should have around 10 ad groups, so you should be thinking of 50 different ads whenever you set up a new campaign. Here are 50 different ideas you can use anywhere in your ads, and there are three positions you could put these, so that is 150 different ads you could create
- Location
- Price
- Returns Policy
- How quickly you deliver
- Delivery cost
- Features (technical specs)
- Functions (what do you do?)
- Benefits (how does it help your customer)
- How much cheaper you are
- Emphasise FREE
- Put an offer in the headline
- Include a money off offer
- Begin with “Introducing”
- Begin with “New”
- Show payment options
- Begin your ad with “How To”
- Begin your ad with “Wanted”
- Use a testimonial
- Use a one word headline
- Offer a trial period
- Cheaper than..
- Bigger than
- The most
- The least
- Locally/Internationally
- Make the ad time sensitive (this week only)
- Guaranteed to…
