When moving through the buying cycle, the purchaser uses particular keywords in their search for answers. The goal of a search marketing expert is to make sure their website, or their brand/product is appearing at each stage of the cycle. Here is a range of ideas that will help you select the right range of keywords for each part of your marketing. We covered the meaning of AIDA in our previous post.
Attention | Interest | Desire | Action | |
Behaviour | Problem Solving | Comparing Solutions | Comparing Products/Price | Comparing Availabilty |
Website Examples | Q&A sites Forums Quora Yahoo Answers Blogs Facebook/Friends | Product Comparison Review Websites Blogs Forums Wiki Pages | Online Stores Shopping Comparison | Online Stores Real World Stores |
Keyword Groups | Generic Problem Based | Product Groups Reviews | Company Names Product Names | Product Names + Price Product Locations “Buy Online”, Wholesale Specific Websites |
Keyword Examples | Bad Back Cold Remedies Great Holidays Stain Removal Coffee Machines Restaurants Sydney Fix Leaking Tap Baby Strollers Virus Removal Video Networking Flood Damage Mobile Phones Mobile Plans Top Books How to fix What is the best | Ibuprofen Benefits, Heat Balm Echincea, Vitamin C Benefits Fiji Hotels, Europe Flights Bicarb Soda, Cleaners Filter vs Espresso Machine French Quisine Sydney Plumbers Sydney Umbrella Strolla, Bassinette Windows Antivirus, Antimalware VOIP, P2P Video, Windows Video Flood Insurance QLD Windows Mobile Phones HTC Sydney Mobile Plans Thriller Books, Horror Books X vs Y, X + Location
| Nurofen, Deep Heat Blackmores Echinacea Air NZ Napier December Vanish, Sydney Cleaners Delonghi Coffee Machine Becasse, Le Grande Bouf Plumbing Co Sydney Jaico, Bugaboo, Mclaren Avast, Kasperski Skype, Windows Messenger QBE, AAMI HTC Desire Optus PAYG Mobile HTC Stephen King, The Shining Product Names, Locations
| MyChemistwarehouse Discountvitamins Webjet MrSoftWash GraysOnline Eatability PlumbingCoSydney Pramwarehouse CNET Skype iSelect Optus.com.au Vodafone.com.au Amazon
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